Always “End Period Poverty”

#ENDPERIODPOVERTY

One out of five girls can’t afford pads and have to use things like newspaper instead, but Always wants to change that. This newspaper ad helped launch a global campaign raising funds to give girls access to proper period protection around the world.  

The ad inspired a campaign of social posts aiming to #EndPeriodPoverty. This was also some of the first consumer-facing collateral that was published with the new look and feel of the Always brand, a separate project where I was the agency design lead on.

Awards: Gold ADDY
Agency: Publicis NY