Past Work

New Balance

 
 
 

ALWAYS IN BETA

In a crowded space where every brand is thumping their chests, we gave New Balance a new way to connect with athletes. The "Actions Speak" campaign puts forth the idea that success isn't winning; instead it's how you play the game.

This was a concept for a pitch. I helped create the voice, look and feel. 

Copywriter: Megan Ver Steeg
GCD: Julie Liu
Agency: KBS

 

Stella Artois

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9 STEPS TO THE PERFECT POUR

I helped create a site that brought the 9 steps to the perfect pour of a Stella Artois to life.  The site also includes a bar locator function to find a perfectly poured Stella Artois near you.


Agency: Poke NY

 

Sephora

 
 
 

Sephora CLAUS

Instead of sending out e-cards and fruitcakes to spread holiday cheer, we created Sephora Claus.  Every day in December Sephora Claus chose one lucky Tweeter and gave them just what they asked for.  To participate, fans simply had to tweet @SephoraClaus letting her know what they wanted for Christmas.

The results?  50,257 wishes were submitted from over 120 countries, resulting in a 46% increase in Twitter followers and a 53% increase in Facebook fans. Created in 2009 when Facebook and Twitter were still young pups to the internet, this site elevated Sephora’s online presence and helped grow a serious online fanbase.

Awards: Webby
Agency: Poke NY

 

Crunch

 

CRUNCH WEB & MOBILE

This was a complete redesign of the Crunch Fitness website.  I was the lead creative on the project, overseeing everything through UX, wireframing and design, while also assisting with QA of the site.

I also was the lead designer on Crunch’s first-ever mobile app. Some neat features on both the web & mobile: members can
set their own personal goals, reserve classes, make payments and update their membership information. Members could also check-in to the club through their app.

Awards: Gold ADDY | Silver W3 Award  | Silver Davey Award
Developer: IdeaWorks Studio

 

Nickelodeon

 
 
 

Nickelodeon Broadcast bumper

I created & animated this 5-second bumper during my summer internship at Nickelodeon way back in 2006. The bumper broadcasted between episodes of Spongebob Squarepants. This was the first piece of content I made that ever aired so holds a special place in my heart.