Honey Brand Book
Buyer’s Rejoice!
As Honey continued to grow and reach new audiences, it became clear that a brand overhaul was needed. One of my first roles at Honey was to help lead and develop it’s brand strategy while creating a unique look and own-able voice that embodied the sense of joy that shoppers feel when they save using Honey.
A very small and nimble team produced a top-notch, smart brand book that has been a reliable guide to look to. It’s been used internally, shared with brand partners, is a source of creative inspiration for Honey’s robust influencer program, and has helped the brand keep it’s identity as it transitions to PayPal.
You can download the brand book here.
Created in-house at Honey
