Honey OOH Subway Station Takeover in Herald Square, NYC
SAVING MONEY WITH HONEY FEELS LIKE PURE JOY
We took over a dull, dark Herald Square subway station in NYC and filled it with fun, colorful expressions of joy. Joy that members feel every day when they save money with Honey. All in, we produced over 200 placements throughout the subway station- quite the feat!
Illustrator: Lindsey Wright
Created in-house at Honey
Awards: Obie, Gold for Installation
We brought the illustrations to life through animation. The videos played on subway platform monitors.
