GIRLS ARE DOING BIG THINGS. WE’RE CEO-ING, BFF-ING AND LOOKING DARN GOOD DOING IT.

And as the first shoe made specifically for ladies, Keds wanted to support us every step of the way.

We created a platform that empowered females & showed women winning on their own terms. We called it Ladies First. This campaign won KBS the Keds business. Once it was produced, it received a lot of love from the press, with shout-outs from publications like Adweek, Women’s Wear Daily, and Fortune.

Agency: KBS