Oscars X Walmart: 360 Campaign
We STYLE THE STARS BEHIND THE SCENES
To launch Walmart Fashion, we turned Oscars night on its head. Instead of styling the stars on the red carpet,
we styled Hollywood’s real movie heroes - the crew.
We partnered with six red-carpet stylists to create looks for six Hollywood crew members. Each crew member starred in their own mini-movie showing off their new look. The films aired during Oscars night and were directed by Wally Pfister, an Academy Award winner himself.
The crew were also featured on the stylists and Walmart's social channels and in over 2000 Walmart stores.
Agency: Saatchi & Saatchi
Director: Wally Pfister @ Reset Content
Photographer: Brian Doben
We teased the launch by creating a behind-the-scenes video that introduced our Red-Carpet Stylists and gave viewers a glimpse into our production.
We used Instagram stories to show our red-carpet stylists in action styling each crew member’s outfit. The stylists also teased the campaign on their own social channels.
Each crew members look was shoppable via Instagram and Facebook.
Shoppable in-store signage lived in over 2000 Walmart stores.
Digital billboards lived in both NYC & LA markets.