Walmart “EV1” 360 Campaign
Introducing EV1, by Ellen DeGeneres
We launched EV1, Ellen’s new clothing line exclusively at Walmart, by giving a little bit of love to everyone.
Agency: Saatchi & Saatchi
YouTube Pre-Roll
YouTube Pre-Roll
Digital Billboard outside of Port Authority
Full Page NYTimes Ad placed in the Fashion section
Traditional Billboard placed in both NYC & LA markets
Snapchat Filter
Shoppable FB Carousel
EV1 announced on The Ellen Show